Pharmaceutical

Internal Launch Event 2021

A pivot to a digital launch event for a newly approved drug, that would fire up a global workforce mid-pandemic.

Challenge

Challenge

2020 saw a worldwide pandemic grounding planes and people. Communications became a new challenge across our new digital divides. But that didn’t stop our client having a groundbreaking new cardiovascular drug ready for market, and a need to launch it globally with their sales & marketing teams.

Pivoting our approach to deal with ever-changing government regulations was one of the biggest challenges this event faced.

After initially planning a live face to face meeting but now faced with new digital-only limitations, we needed to find a ways to bring the 800-strong team together, and to engage and excite them so they were ready and equipped for launch in their local countries.

2020 saw a worldwide pandemic grounding planes and people. Communications became a new challenge across our new digital divides. But that didn’t stop our client having a groundbreaking new cardiovascular drug ready for market, and a need to launch it globally with their sales & marketing teams.

Pivoting our approach to deal with ever-changing government regulations was one of the biggest challenges this event faced.

After initially planning a live face to face meeting but now faced with new digital-only limitations, we needed to find a ways to bring the 800-strong team together, and to engage and excite them so they were ready and equipped for launch in their local countries.

Approach

Approach

Without the energy of 800 people meeting in one physical space, we knew that tying the event together with a really strong and inspiring creative theme was crucial to the event’s success.

Initially inspired by the Olympics as the physical meeting had been scheduled to be held in Athens, the concept held strong despite the pivot to digital, providing the competitive & motivational environment for the client’s sessions, presentations & activities to spin off. Each day was focused around one Olympic discipline to create a connection to the key messages around the theme of the day: “Brand Strategy”, “Key Tactics”, “Customer Focus” and “Execution Excellence”.

Maximising engagement by implementing cutting edge tech in our stage production, as well as ensuring plenty of live team engagement sessions and activities also helped delegates to feel like they were part of the live action.

Without the energy of 800 people meeting in one physical space, we knew that tying the event together with a really strong and inspiring creative theme was crucial to the event’s success.

Initially inspired by the Olympics as the physical meeting had been scheduled to be held in Athens, the concept held strong despite the pivot to digital, providing the competitive & motivational environment for the client’s sessions, presentations & activities to spin off. Each day was focused around one Olympic discipline to create a connection to the key messages around the theme of the day: “Brand Strategy”, “Key Tactics”, “Customer Focus” and “Execution Excellence”.

Maximising engagement by implementing cutting edge tech in our stage production, as well as ensuring plenty of live team engagement sessions and activities also helped delegates to feel like they were part of the live action.

Solution

Solution

In pivoting from live to digital, we needed to take all of our show production experience into creating broadcast quality programming. Exploring extended reality as well as green screen, we created eye-popping visuals that brought to life pre-recorded sessions and live video streams from two different locations local to our client’s bases in the US & Germany. All of this, managed remotely by our team in London.

We chose to run the digital event in our inhouse platform EVENTIN, offering an incredibly intuitive and simple interface for delegates to find all the event resources, digital activities and sessions as they went live. On-demand content also enabled post-event engagement opportunities. Live face to face discussions throughout the event, alongside fun wellness sessions and photo-booth activities, provided the balance needed to keep the delegates engaged and attentive throughout the two days.

In pivoting from live to digital, we needed to take all of our show production experience into creating broadcast quality programming. Exploring extended reality as well as green screen, we created eye-popping visuals that brought to life pre-recorded sessions and live video streams from two different locations local to our client’s bases in the US & Germany. All of this, managed remotely by our team in London.

We chose to run the digital event in our inhouse platform EVENTIN, offering an incredibly intuitive and simple interface for delegates to find all the event resources, digital activities and sessions as they went live. On-demand content also enabled post-event engagement opportunities. Live face to face discussions throughout the event, alongside fun wellness sessions and photo-booth activities, provided the balance needed to keep the delegates engaged and attentive throughout the two days.

Impact

Impact
100%

positive feedback
from client teams

800

attendees from 60 different
countries worldwide

100%

positive feedback
from client teams

800

attendees from 60 different
countries worldwide

169

delegate photo-booth
uploads

Average of 508

delegates/day engaging live
each day

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