Positioning MediaTek as a global AI-enabler, by leveraging their
renewed brand identity at an invite-only two-day press conference
Insight
The 2024 Executive Summit marked the debut of MediaTek’s refreshed visual identity. Recognising that a brand extends beyond its logo, colours, and fonts and should be experienced rather than just seen, we used visual storytelling across various elements to introduce the new positioning.
Approach
In an exciting moment in technology and generative AI, the Exec Summit provided MediaTek with the opportunity to reflect on the success of the past year, and to share their ambition and intent in exciting areas of development. Working closely with MediaTek, we created the visual identity of their theme, “This chip changes everything”, a theme that placed the accessibility of their products at the forefront of their strategy.
Physical and virtual attendees were immersed in a completely revitalised MediaTek experience, where their visual identity matched the calibre of their leadership, innovation and vision. This theme was intricately woven across their emails, presentation and video style, venue branding, microsite, collateral and livestream.
Attendees noticed the shift in tone and visual appeal, and praised the impactful storytelling, emphasising the alignment between MediaTek’s refreshed look and their standing for leadership and innovation as a global AI-enabler.
