Transforming the healthcare landscape of Alzheimer’s
through science and innovation
Insight
Healthcare leader sought to amplify their commitment to transforming Alzheimer’s by strengthening its brand identity. The challenge lay in reflecting the brand’s dedication to neurology without relying on conventional scientific imagery. Our inspiration came from finding an aesthetic parallel in Russian painter Wassily Kandinsky’s techniques.
Approach
The new brand needed to embody simplicity, memorability and a contemporary edge. Our client was keen to break away from the conventional scientific imagery typically associated with neurology. Drawn to Kandinsky’s technique of breaking down art elements into shape, colour, and composition, we found an aesthetic parallel to our vision.
Our design approach aimed to evoke an emotional response, with minimal and distinctive shapes that symbolise our client’s core values of innovation and patient care. We deployed the brand colours with purpose, infusing a dynamic feel into the key visuals, fostering a connection between the brand and its audience.
This branding project saw the marriage of abstraction with scientific precision, resulting in a visual representation that, not only stands as a testament to innovation, but also sparks an emotional resonance in the pursuit of progress in the medical area.
