Size isn’t everything. Complexity matters more. Large company spread across multiple countries? Agree a clear and well-planned event location brief.
People first and last. If your participants are actively engaged and participating, the meeting will be a success. Balance small moments of focus with the bigger, brand messaging and storytelling.
Agenda creation. No more 2 hour plenary sessions! Keep it bitesize and relevant.
Occupy the space. We’ve got 20 years of applying brands to a 3D space, both virtual or physical, and we begin by applying architectural vision to every experience.