Harman

IFA 2018

The Brief: to create an expansive and multidimensional space that would showcase the individual identities of harman's sub-brands while maintaining a strong, overarching message.
“harman is always an exciting challenge, as it involves merging so many different sub brands while letting their individual identities shine through. with more new products launching than ever before, we expanded into a 3350 sqm, multi-level interior, which let new offerings by harman (jbl, akg & harman kardon) take centre stage. our goal was to create an environment that showed how the products would be used by real consumers, and the festival-themed outdoor area took this to the next level.”
Adam Taylor
Graphic Designer

The festival-themed outdoor area, interactive product displays and immersive pods made for a truly memorable experience at this invite-only event.

They proved to be an excellent starting point for sales meetings, which took place in the exclusive facilities we designed.

Harman

IFA 2017

“looking back & learning will
enable you to move forward
“Bringing so many different products together under one umbrella brand was an exciting challenge. we created a 3200 sq/m outdoor marquee structure and indoor exhibition for the well-known sub-brands; jbl, harman-kardon and akg. interaction was also key, as we tried to make sure delegates had enough opportunity to try out the products and listen to their unique sound quality.”
Emily Goldsmith
Senior Project Manager

The outdoor beach bar, interactive product displays and immersive pods made for a truly memorable experience at this invite-only event.

They proved to be an excellent starting point for sales meetings, which took in the exclusive facilities we designed.