How do brands change the way audiences think and act?

Arran Cruickshanks

Managing Director

What kinds of content and technology should brands use to deliver maximum engagement at a busy expo? We’ve spotted 3 trends shaping audience engagement in Q1 2024.

#1 Improve flow using spatial design
Booth design is increasingly dominated by transparent screens, LED curves, XR and virtual production

#2 Content drives conversations
Focus on co-creation, live digital curation, gamification and AI worldbuilding to encourage lasting conversations

#3 Digital tools deliver ROI
Look at interaction data to shape booth design and brand content delivery, ensuring content to retains engagement beyond the show


Read Arran’s full article on how spatial design, content and digital tools are delivering audience engagement at launches, trade shows and expos
 here on micebook.

 

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