Gian Luca’s love is for exercising the imagination (his own and those he works with) and seeing the reward for it. Captured in three economical terms, he describes his motivations for his driving enthusiasm for the work that MCCGLC create, ‘the pace, the energy, and the challenge’. With an eye to his half of the core founding partnership, his is a strong tilt to the visual. The duo are completely complimentary – and in his role as Creative Director, his joy is in fulfilment, ensuring an idea does not fall on the stony ground short of its potential. In outrospective terms, Gian Luca is the watchtower, enduringly searching for technology which can elevate and empower the team. His perspective is also introspective, looking in to enrich the creativity of his team, and into the particular possibilities of a given project. Seeing him summoning up solutions by sketching at his draughtsman board surrounded by people, shows you how contagious his company can be. And you know that he means it when he describes this place as his playground. But best ideas, especially the most playful, can fail without reality, and Gian Luca is ever-ready, and always supportive in his role as reality-check.