Cedric is one of those maverick characters who cut through life like a luge. He likes things energetic – and this comes as no surprise being a boy of the snow-capped French mountains. Whilst very relaxed to talk to, or to work with, it is clear that the alacrity with which he commits himself to every moment (whether working or skiing) is borne of a sense of personal challenge and improvement. It makes sense then, that Cedric finds himself at the beating heart of new business and business development strategy at MCCGLC – the two great kilns of any growing enterprise. Hailing from a background of Event Management and Promotion, staging events in the Middle East, his hunger remains always for the forging of bonds between like-minded and like-spirited organisations. If you are somewhere that can benefit from our unique attitude and approach, rest assured that he will find you if you don’t find us first. He tells me in parting, that he loves it here because imagination is our context and only limitation. Well, that’s reassuring from one who labours to free us from our limitations. As we expand into new collaborations and ever new territories, we’ll know that Cedric will be somewhere at the front, leading us into each adventure.